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Chas B. Klein Watch Trade Sign

2007.0081.0001

Signs in the 3D shape of a product or service offered by the business are called trade signs. American trade signs were common in the 18th and 19th centuries and typically used wood, and later metal as their main material. They used easy to understand symbols and limited wording not only because of low literacy rates but also the variety of languages spoken by immigrants. But, by the 1920s, trade signs began to fade away as the population became more educated, immigration slowed and illuminated signs took over.

Permanent Collection

Painted WoodMetal — Non-illuminated, Signs/Displays

Signs/Displays

circa 1910

1910 - 1919

26 in

WoodTinGold LeafPaint

wood core; tin exterior

Exhibit