DescriptionModern Show Card and Theatrical Poster Lettering by Don Sturdivant. Published by The Signs of the Times Publishing Co., Cincinnati, OH: 1948. Hardbound, 134 pages B&W illustrations (See also 2001.0005.0035) "Don Sturdivant produced this book at a time when showcards were still commonplace from department stores to theaters.  By that time, showcard writing was a fairly specialized part of the sign industry even though the same theories of layout and design applied accross the board.  This book from first glance is fairly unassuming.  The alphabets are not too flashy and the layouts are solid, but not overpowering- but still solid.  Mike Stevens was greatly influenced by this boook; Sturdivant's theories were echoed and refined for his book, 'Mastering Layout.' That book left a permanent mark ont he sign trade of today." -from signmuseum.com via The Wayback Machine