DescriptionApproximately 1940s-1960s small sheet-metal sign with porcelain enamel facing--"Lasser's" in dark blue and "Beverages" in red lettering, on a cream/tan background. Four holes in each corner existent for hanging. Lasser's was a soda-seller in the greater Chicago area, founded 1879 in DePaul. Lasser's was a soda-maker that was founded in 1879 by John Lasser in the DePaul area and operated for more than 100 years. They were an exemplar of the "Mom and Pop" small business striving against the tide of the larger soda industry. Lasser's placed advertisements in the Saturday Evening Post, and in the 1940s, famed illustrator Norman Rockwell applied his talents towards their promotions.