DescriptionDouble-faced porcelain enamel sign is die-cut with stainless steel cabinet. Faces are slightly recessed inside cabinet. Sign was an icon in its Brooklyn neighborhood, located at 4909 13th Avenue. The deli was one of many businesses owned by the wealthy Orthodox Jewish Rubashkin family. It was run by Rivka Rubashkin, wife of family patriarch Aaron. Founded in 1960, it had a reputation as a sort of soup kitchen with Rivka feeding anyone who was hungry. The sign was taken down by Aron Fixler, Boro Park Signs of Brooklyn, and offered to the museum as a donation, but the donor had no place to store the sign.  The museum contacted its old buddy at Let There Be Neon to see if he could come to the rescue; that is, retrieve the sign and store it until the weather breaks this spring and the museum could make the drive east to pick it up. Friedman confirmed the porcelain enamel sign was in excellent condition, except for broken neon.