Stainless steel, baked enamel, neon illuminated sign composed of three sections each representing a different technique. The top section is a reverse-screened logo of the Bakery’s little girl icon on a plastic, internally illuminated face. The second and main identity section is baked enamel faces with exposed neon-lit copy and arrows. The third section is a reader board.
In 1942, John S. Clark, a previous bakery supply salesman and his wife, Mildred, purchased an empty bakery at 2205 N. Meridian St. in Indianapolis, IN. The bakery quickly grew in popularity with about 20 locations throughout the Indianapolis area. They closed all their doors in 1999 and it was quite the scandal. All their products were produced in a singular, central bakery and the Health Department received multiple complaints about rodents. When they Health Department visited the bakery, they found about 40 total sanitary violations forcing Roselyn to close their doors in order to bring everything up to code. Despite opening back up all their locations a week later, multitude of health violations left a bad taste in many locals mouth and Roselyn’s was never able to recover.
The bakery was originally going to be called ‘Rosemary’ until John and Marion became aware of a bakery already named ‘Rosemary’ was considering expanding into the Indianapolis area. However, the sign was almost completed so they changed the name to Roselyn.
Bill Marquet Lackner Sign Company PO Box 219 West Chester, OH 45071-0219. Phone 513-779-8686.
Excellent: One face of the reverse-screened “little girl” logo is missing and will need to be re-created.
Billboard Art by Sally Henderson and Robert Landau