Perils of Rebranding
The Perils of Rebranding
Thursday, February 26
7 – 8 pm (doors open at 6:30 pm)
In-person and Virtual
FREE for members, $20 for non-members
A rebrand is often meant to be a matter of design and keeping things fresh. But sometimes rebranding can have disastrous results for a company. Join the ASM’s director of education and engagement, Erin Holland, for a talk that will explore some of the dangers of rebranding and look at companies that managed to avoid or survive those perils and those that did not.
This is a hybrid program. Registrants will receive a link to the talk the morning of the program.
