DescriptionThe Isadore’s sign is a single-faced display, meaning it was mounted flush to a building and therefore only visible from one side. Made from plastic and internally illuminated, the sign’s lettering and graphics were all made by hand using a mask and a hand-cut stencil. Isadore’s Pizzeria got its start in 1959 when 17-year-old Joe Isadore bought his grandfather’s Pasquale’s location in the Museum’s own Camp Washington neighborhood. Joe’s business operated as a part of the Pasquale’s chain until the original building burnt down in a fire in 1978. A year later, Joe reopened as Isadore’s and remained in operation until his 2018 retirement.