1000 Practical Show Card Layouts…and Color Sketches by H.C. Martin. Published by The Signs of the Times Publishing Co., Cincinnati, OH: 1984 (reprint of 1928 original).
Hardbound; B&W illustrations; 240 pages
(See also 2000.0009.0119 and 0121)
H.C. Martin was a popular contributor to Signs of the Times magazein in the 1920s and 1930s. His design sketches were compiled into this book in 1928. His series of “Martin’s Ideas” pamphles were also be sellers to botht the accomplished and aspiring showcard writer.
“An amazing book if only from the realization of the effort it took to produce! H.C. Martin, a frequent contributor to Signs of the Times Magazine, was commissioned to produce a boko of 1000 showcard layouts specifically to be used in a book. He had a very large following of readers and fans at the time and this book filled their needs and expectations. While each layout might not be earth-shattering, they show a keen understanding of balance, dominance, and rhythm popular with the showcard craft.” -from signmuseum.com via The Wayback Machine
Excellent
2000.0009.0121