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Farewell to Landmark Martini Sign
Rome, ITL

Residents in Rome, Italy will be saying "chao" to a gigantic neon Martini sign that was part of the Via Veneto skyline for decades. The sign was located atop the Via Bissolati office clock, just off Via Veneto, and was immortalised in 2013 by film director Paolo Sorrentino in La Grande Bellezza (The Great Beauty) The sign was removed by the Turin-based drinks company.

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