Portraits and Stories Bill Riedel: Letterhead, Walldog, Pinhead. Published December 26th, 2017.
Hardbound; color illustrations; 225 pages
This is a first hand account of what it was like to take a leap and open up a sign shop; Riedel explains how he was able to expand his knowledge of the sign industry and love for art; Riedel also shares some of his fondest memories as a Letterhead, Walldog and Pinhead.
1944 Dodge WHA-48, dually flatbed truck, manually-operated 40′-0″ with a circa 1949 hand-crank Garland crane.
Double-faced internally illuminated plastic pan faced sign has chasing lightbulb arrow.
Double-faced vacuum-formed plastic sign is internally illuminated with fluorescent lamps. Sign identified a Lebanon pharmacy.
Single-faced porcelain enamel neon sign with radius corners.
Magneto Repair trade sign is painted metal and was acquired with its original bracket.
Countertop point-of-purchase is backlit. Sign consists of an ornate metal frame enclosing reverse screenprinted on acetate. Circa 1935.
Circa 1990 Nestle neon window sign NOS (New Old Stock).
Mazurk Signs sign display/sample.
Porcelain enamel channel letters originally read, “Marshall Field and Company.” Museum chose to install “Marshall Field” due to space limitations. Circa 1955.
